Growth Leadership Built for Healthcare Complexity

Bridging revenue, product, and execution to translate market opportunity into $30M+ impact.

$30M+

Capturing Enterprise Value

Defined and executed commercial strategies that scaled revenue by rebuilding go-to-market strategy, securing enterprise partnerships, and expanding pipeline and contracted revenue across digital health and oncology.

3:1+

Maximizing Market Potential

Identified and developed new revenue opportunities by shaping product strategy, pricing, and commercialization models, increasing revenue per customer through enterprise offerings, new service lines, and strategic partnerships.

10X

Scaling Complex Operations

Built the systems, workflows, and cross-functional alignment required to operationalize strategy, enabling consistent execution and scalable growth across complex healthcare organizations.

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Product-Led GTM in Practice

Stop Automating Noise. Build Signal.

GTM has become an inbound game. When everyone uses AI the same way, it amplifies sameness. More content, more automation, less signal. The strategy is to build utility, not volume. VBCIndex applies that thinking by making complex VBC information easier to use and act on.

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Featured Insight

"Who Will Pay for Your Digital Health Product? CMS Just Answered."

The ACCESS Model Creates the First Specific, Measurable Revenue Pathway for Chronic Care Technology

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"Lena has a great ability to flex from being in the weeds to being strategic. "